Wednesday, October 1, 2014

Merchandising Calendar for October 2014



To keep things looking in line with the current season, use Etsy’s Rearrange Your Shop tool to move these holiday items to the final pages of your shop.


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    Themes

{{ Northern Hemisphere- winter, Southern Hemisphere- summer))

---    Holiday + Sports Related
Valentine’s Day: Think love, hearts, Cupid and his arrow, red, pink, and white. Primary areas of focus for this holiday will include gifts for her, gifts for him, gifts for kids, jewelry, lingerie, love notes and cards, personalization, fashion, sweets & recipes, parties & decor, gag gifts, anti-Valentine, engagements & weddings, flowers & vases, and DIY ideas.
Super Bowl: Football, parties, and all the food, drink, sportsmanship and rivalry that game day brings.

Seasonality: Focus on winter with hints of spring to come for the Northern Hemisphere— home decor, nesting, entertaining, food and recipes, seasonal indoor and outdoor activities, fashion, gardening, woodland motifs and nature’s symbols.
Also focus on summer items to attract customers from the Southern Hemisphere!!

---    Styles
Punk- tartan 'plaid', vinyl, chain, studs, attitude
His IS Hers: suiting materials normaly used for mens suits {think herringbone}, men's shaped coats
Military-inspired: camoflauge and more with a girly twist
nineties grunge
jungle look
R is for rapper's delight. The season's fur-trimmed bags, chunky chain necklaces, and personality T-shirts have the swagger of a hip-hop star.
The Grunge Movement- The grunge spirit of the '90s fit right into the mold of Fall's tough-girl approach to layered styling. By channeling some of Seattle's iconic plaid, calling upon the rocker vibe of Kurt Cobain, and injecting some irreverent prints (see Rodarte's psychedelic tie-dyes) into the mix, we were treated to a nostalgic lineup of updated grunge wares.
High-Impact Details: It's easy to say, "It's all in the details," but the Fall '13 collections took a bolder (than ever) stance on standout embellishments and finishes. Whether it be Lanvin's bejeweled tiaras and insect appliqu├ęs, Gucci's dark-hued feather gowns, Alexander McQueen's Elizabethan takeover, or Julien Macdonald's bright orange mirrored effects, the details were not just an outfit perk — they were the main event.

---    Colors
pastels
grays- dove, smoke, charcoal
Green Movement- If New York is any indication, the green movement has found its way to the catwalk. The hue is having its moment in deep, rich shades that embody the autumnal season.
50 Shades of Blue- The Fall 2013 runways showcased a wide range of cool blue hues. From Valentino's cobalt jumpsuit to Prada's ladylike sky-blue gingham sheath, there should be enough shades of blue to keep you content all season long.
Winter White- There was no shortage of Winter-white looks on the Fall 2013 runways. From Giambattista Valli's ethereal gown to Proenza Schouler's modern white suit, nothing says "chic" like this classic and unapologetically simple hue.

---    Shapes, Patterns etc
polka dots
florals- no longer just for spring
Block Party- Colors are made to be mixed, and for the coming season that means layers of hues that are just a touch off or black, white, camel and navy styled graphically for a welcome, pared-down take on the trend.
Step and Repeat- The story on pattern for the season is distinctive and repetitive, a Warholian screen print idea that's graphic and striking.

---    Textures
all or nothing Fur- oversize, ultra shaggy; unexpected fur- unnatural colors
feathers
velvet
Furry finishes, feathered detailing, shearling, and studded leather were just a handful of the trends that pointed to a textural takeover on the Fall '13 runways. Some are more typical of Fall and Winter, like the begs-to-be-touched detail in the coziest finishes at Altuzarra, Tom Ford and beyond. But there was more in the way of drama-inducing texture, too, thanks to Gucci's high-wattage, plumage-like pencil skirts and Chanel's grungier distressed denim.
High Shine: Designers like Balmain, Moschino Cheap & Chic, and Naeem Khan sent out an array of gowns, slick pantsuits, and statement tops that will keep you shimmering from dusk till dawn.

----Specific Pieces
baby doll dresses
embellished sweatshirts
thigh high boots
heirloom- old style jewelry
midi- calf length skirts
queenly- jeweled haedpieces, crowns
nautical for resort wear
Leather has become a staple of the runways, no matter the season. For autumn, the new way with hide has an urban sensibility that's a little bit tough, a little bit punk — rebellion never looked so chic.

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    Dates to remember
Amethyst is February’s birthstone, and February’s astrological signs are Aquarius and Pisces (Aquarius: January 21 – February 19, Pisces: February 20 – March 20: Pisces). We also celebrate the Chinese (Lunar) New Year in February, which is the year of the in 20XX.

Feb American Heart Month
Feb Bake For Family Fun Month
Feb Feb. is Fabulous Florida Strawberry Month
Feb National Cherry Month
Feb National Children’s Dental Health Month
Feb National Pet Dental Health Month
Feb National Weddings Month
Feb Sweet Potato Month
Feb Return Shopping Carts to the Supermarket Month
February is known as Black History Month and Ovarian Cancer Month (Australia)

    February 2:  Groundhog Day
    February 2: Superbowl Sunday
    Feb 6: Waitangi Day (New Zealand)
    February 12: Lincoln's Birthday
    February 14: Valentine’s Day
    February 17: Presidents Day and Washington's Birthday
    February 27: Fat Thursday
    Feb 15: Mawlid
    Feb 17: International Cat Day (Poland and Italy)

Pagan/Wiccan Calendar
*source: http://paganwiccan.about.com/od/holidaysandcelebrations/a/2013-Pagan-Wiccan-Calendar.htm
    February
    2: Imbolc
    2: Lammas or Lughnasadh (Southern Hemisphere)
    12: Death of Gerald Gardner in 1964
    14: Valentine's Day
    15: Lupercalia
    17: Celtic Tree Month of Rowan ends
    18: Celtic Tree Month of Ash begins
    21: Birthday of author Patricia Telesco
    22: Birthday of author Sybil Leek
    25: Full moon -- Quickening Moon at 3:26 pm