Tuesday, April 1, 2014

Merchandising Calendar for April 2014

To keep things looking in line with the current season, use Etsy’s Rearrange Your Shop tool to move these holiday items to the final pages of your shop.

{{ Northern Hemisphere- summer, Southern Hemisphere- winter))

---    Holiday + Sports Related

Back to School {aka time to stock office supplies!}:
 Fashion, office supplies and furniture, dorm room essentials and decor for the new apartment. Think journals, sketchbooks, portfolios, papers, writing utensils, pouches, backpacks, desks, storage solutions, and creative organizational concepts.
 Small space solutions, gadget cases and accessories, clothing, organization and the home office.
 Many adults stock office supplies at this time as well to catch deals. Cases, book bags, backpacks, satchels, lunch carriers, and fall fashion.
 Think in terms of all office supplies etc needed for college students, the kids, and teachers. Teachers need supplies too!
 Also the business people they need breifcases and other supplies for themselves as well.

Don't forget about Burning Man! People are starting to stock up now on funky, feathery, furry, glittery, fabulous costumes. The festival is in Late August/early September, but people prepare all summer for it.

Summer Wrap-up: Soaking up the sun and fitting in those last minute vacations. Outdoor entertaining with friends and family at garden parties, outdoor picnics, barbecues, and poolside fetes. Beach, lake, mountain and countryside weekend getaways filled to the brim with activities like camping, biking, hiking, backpacking, outdoor sports, gear and recalling the day’s events under the stars.

---    Styles
Americana expressed in a vision of American Pie with a picnic friendly look inclusive of gingham and patchwork and youthful separates like overalls. Think Daisy Duke and Ellie May in color.
The Machine Age- heavy metal, studs, leather
Grown up Grunge- Recent ethnic inspirations have included a nod to the Orient as well as Global Awakening, with a much more diverse pop culture influence. Spice Trail keys into the exotic lands of Morocco and India with rich material conversations like jacquard to heavy embellished details. Silhouettes speak to tradition with items like tunics and sarouel pants, while tribal patterns play up classics like tailored jackets.
Recent ethnic inspirations have included a nod to the Orient as well as Global Awakening, with a much more diverse pop culture influence. Spice Trail keys into the exotic lands of Morocco and India with rich material conversations like jacquard to heavy embellished details. Silhouettes speak to tradition with items like tunics and sarouel pants, while tribal patterns play up classics like tailored jackets.
Craft Punk- At Alexander McQueen, Sarah Burton ignited a bohemian revival with artisanal macramé tunics given her usual dark spin. The theme continued with crocheted and needlepoint looks at Bottega Veneta, Valentino, and Roberto Cavalli.
Phantastic Fairy Tales – escapism into other worlds {think of your favorite movie and video game worlds}.
Baroque Vision- a step into yesteryear of emeralds, gold, intricate designs, from the dainty to the robust statement pieces romance and elegance are key.
Dark Romance-has a dash of magic and mystery. “A typical personality would be Oscar Wilde – the artists of the turn of the century (1900). It’s a very poetic trend.”
Bohemian Rhapsody
As seen at: Anna Sui(pictured), Topshop Unique, Chanel, Jonathan Saunders, Gucci
How to wear: The key SS14 take on boho blends the romantic 70s maxi dress and floppy hat with 60s Broderie Anglaise dresses, throwing in retro sunnies for good measure. Poster girls for this look include long-standing Brit It-girl, Alexa Chung and LA’s fashion sorceress, Rachel Zoe.
True Rock-mance
As seen at: Saint Laurent (pictured), Louis Vuitton, Christian Dior, Moschino, Alexander McQueen, Alexander Wang
How to wear: Mix one part 90s grunge with two parts Metallica fan-girl, any you’ll be on your merry way to tapping into one of the season’s most hardcore looks. If in doubt, paint it black and make it leather.
An athletic aesthetic clearly took over the runways, most notably, baseball caps, tennis-inspired dresses and varsity jackets. Wear them separate or all together.
Cowgirl mashup.
Urban cowgirl. Showgirl cowgirl. Bra-bearing Rosie-the-riveter cowgirl. Squeezing Western elements into outfits in unexpected ways kept thematic overkill at bay, and signalled a little sub-trend rising up in cowboy boots and embroidered shirts and low-slung oversized belts. Donna Karan, Rodarte and Alexis Mabille respectively brought the aforementioned urban/showgirl/wartime interpretations, while Louis Vuitton’s embellished jeans and Miu Miu’s use of fringing and suede added to the suggestion of a growing spring 2014 fashion trend.
Wear it now: this one is perfect for the fall / winter season as well as for spring, so you can get on it from anywhere in the world. Keep it cool and effortless in slouchy denims, plaid shirts, chunky belts and boots. For a sexier interpretation, mix Western elements with femme fatale ones: an embellished crop top, slinky dress or silk trench coat with dusty cowgirl boots, say, or a pair of denim overalls with heels.

---    Colors
Gold, gold, gold!
head-to-toe white was the most noticeable trend to come off the catwalks
Pink {light shades, mainly} the season's best blushes were done up in everything from leather to ruffled gowns. There’s still plenty of style mileage left in the hue that makes boys wink. Best worn as one hero-piece, such as a coat  or jacket. Unexpected pink accents soften spring's athletic and edgy looks.
Chromatic Energy- mettalic sheens of all colors
Pastels- Along with pink, mint green and other pastel favorites showed up on the runway.
Monochrome/ Black and White- This classic combination will continue its run well into spring and summer.
Metallics + Iridescence- Satin and metallics in every colour of the rainbow brought a heavy dose of glamour to proceedings this season. For a cool shiny vibe go for a satin suit or else work sheeny fabrics for day to night – these piece are far too pretty to be saved for best.
White- White-on-white ensembles continue to be chic.
Orange is the New Black

---    Shapes, Patterns etc
base distinction- basic shapes especially popular for metal jewelry {ovals, squares, circles, etc}
patterns and prints- florals, geometric, etc
Tropic Thunder- Even the most staunch city dwellers can appreciate a lush flora and fauna print. Prepare to get transported to paradise in rompers, jumpsuits, dresses and tees that showcase everything from palm fronds to hibiscus.
Geometric Prints- Flashback to geometry class for next season's print craze: grids, triangles, concentric circles and more.
Logo-Mania {Say it loud and proud}- Next season we’ll all be wearing our style on our sleeve as that 90’s staple makes a marked comeback. Whichever message you choose to transmit, make sure it makes a subversive statement. Whether your clothes are shouting a motto or a brand, make sure its from the rooftops
Matchy (Mis-)Matchy- Spring 2014’s hottest look is no doubt about wearing one print on all items of clothing and accessories, or to clash several patterns in one outfit. If that seems too daring, then the third approach to this hot trend is to work one colour splashed on everything: shoes, bags, phone cover, the works. Too much is simply not enough.

---    Textures
Blue Jean Baby- All associations with the Texas tuxedo aside, denim on demin has basically evolved into a stylish institution. In a variety of washes, jean has gone high fashion, showing up on everything from tailored suiting to pencil skirts and trenches.
Fifty Shades of Suede- Say goodbye to safari drab. From the emerald green outfits on the Calvin Klein Collection runway to Ralph Lauren's lilac-colored trench and a pair of eye-catching fuchsia hot shorts at Emilio Pucci, the recent Resort collections were chock-full of vibrant suede pieces.
Lacy Sights- There was no shortage of lace in the latest lineups. While many took fine filigree in a romantic direction, designers including Christian Dior's Raf Simons, Derek Lam, and Christopher Kane sharpened up the typically feminine stuff with graphic mesh insets and webbed overlays that gave the fabric a new zing.
Florals- Team your neon florals and botanical blooms with edgy attitude and offbeat accessories, like metallic glam rock accessories, sky high sandals or chilled-out trainers. The two tribes within this trend are polar extremes - it's either the lady-like treatment or sassy urbanite styling.
Sheer greatness- Lace, mesh, and all things sheer continue to be on trend.
Fringing- Fringing takes on a broad range of styles for spring 2014. On the runways, it wasn’t just cowgirl and it wasn’t just flapper; I guess you could say it just was. Spanning eveningwear to casual, fringing and tassels swished onto the scene and found new ways to make a mark.
Wear it now: leather, silk, beading… if you can find a piece that works some fringing into the equation, invest.

---    Other
Summer attire and accessories come to fruition and take a bow as we begin to highlight transitional pieces leading into fall fashion. We celebrate the notion and idea of “long-term cool,”  meaning key components come into play as classic “build and layer” styling options intermingle with the current wardrobe that works for you.  Every woman has the basics, and this fall season is all about mixing and matching with seasonal accents for a winning look. Think layers, outerwear accessories, boots, and autumn color palettes.

Home Decor: Similar to the fashion world, autumn decor updates and renovations will debut in August.

Bath, Beauty & Wellness: Skin and body treatments, activewear, meditation aids, and healthy options for mind and body conscious routines.

Preserving the Summer: Final summer vacations, outdoor activities, community events & fairs, open air soirees, summer fashion, and lighter, brighter colors. Emphasis on outdoor entertaining, hostess gifts, bath and beauty, outdoor lighting and savoring the last of summer nights.

Harvest: Autumn decor, fall planting, preserving the summer garden’s bounty. Farm, rustic, and woodland motifs. Savoring the last bounties of the crop, storing and canning the excess from the height of the local market, references to the orchard, vineyard, ripening wines, and hints of autumn richness in the air.

---    Specific Items
Knuckle Rings
ear cuffs
crop tops {a more modest approach by layering with a cami underneath or a high waist pants/skirt was showcased on the runways}
Satchel Rage- We've witnessed a move toward more structured handbags recently, and Resort was all about two-handled satchels, which turned up at Lanvin, Givenchy, Fendi, and more.
Micro Wave- Crop tops weren't the only short orders this season. Designers like Alexander Wang, Michael Kors, and Mary Katrantzou put the legs on display, too, with upper-thigh-grazing miniskirts that require a nice pair of stems.
Trouser Roles- Pin-thin stovepipes are officially over. In keeping with the season's focus on easy elegance, the favored pants silhouette of the moment is low-slung and ultra-relaxed. Baggy, billowy trousers turned up in the latest lineups from
Cold Shoulder- How to wear: Don’t bare all for SS14, instead tease the rest of your torso into a frock but showcase your décolletage and collar bone.
Pleats? Yes, Please.- How to wear: Go for tight pleats on dresses, skirts and accessories. The broader pleat is a thing of the past… Well, for now.
Full Skirts- The voluminous ladylike silhouette is here to stay. Pair the tea-length skirt with tights and boots during the winter. This ladylike trend is ideal because aside from looking like a princess, it accentuates the smallest part of the body: the waist

    Dates to remmeber
   The Peridot is August’s birthstone, and August’s astrological signs are Leo and Virgo (July 23 – August 23: Leo, August 24 – September 23: Virgo).

 August is known as
National Golf month
Peach month
Picnic month

    August 1: Friendship Day
    August 1: Autumn Holiday (Ireland)
    August 11: Ramadan begins
    August 15: Liberation Day (Korea)
    August 15: India’s Independence day
    August 16: Chinese Valentine’s Day, also known as The Daughters Festival
    August 21: National Senior Citizens Day
    August 31: Hari Merdeka (Malaysia's independence day)

Events in August
 Woodstock Music Festival
 U.S. Tennis Open Tournament

Pagan/Wiccan Calendar
*source: http://paganwiccan.about.com/od/holidaysandcelebrations/a/2013-Pagan-Wiccan-Calendar.htm

    1: Lammas or Lughnasadh
    1: Imbolc (Southern Hemisphere)
    1: Birthday of medium Edward Kelley, 1555
    2 - 4: Dublin Irish Festival (Dublin, OH)
    4: Celtic Tree Month of Holly ends
    5: Celtic Tree Month of Hazel begins
    15: Birthday of Charles Leland, folklorist and author, 1824
    20: Full Moon -- Corn Moon at 9:45 pm
    20: Birthday of author Ann Moura in 1947
    31: Birthday of author Raymond Buckland

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