Tuesday, July 1, 2014

Merchandising Calendar for July 2014

Press Tip: Media publications are currently working on their long lead stories for fall and the holidays. Increase your chances of landing a print feature by making your seasonal collections available now.
^This is why we are working ahead!!

To keep things looking in line with the current season, use Etsy’s Rearrange Your Shop tool to move these holiday items to the final pages of your shop.

{{ Northern Hemisphere- fall, Southern Hemisphere- spring))

---    Holiday + Sports Related
Cyber Monday: Cyber Monday is a shopping occasion gaining a reputation as the best day of the year to find sales while shopping online. We’ll be hosting a special Cyber Monday promotion November 30 for sellers interested in participating. Stay tuned for details as we get closer to November including how to participate as a seller.
Black Friday through Cyber Monday Weekend: Black Friday and Cyber Monday are shopping holidays gaining a reputation as the best days of the year to find sales. Etsy will be supporting sellers’ site-wide promotions throughout the weekend. All sellers are welcome to participate with any and all special promotions you may be running on these dates. Etsy will be promoting sales via three universal predetermined tags that will be promoted from featured areas of the site.
How to Get Involved: Sellers conducting a promotion during these dates may use these tags to be included in the site wide promotions: 1. Black Friday Etsy, 2. Cyber Monday Etsy, and 3. Free Shipping Etsy. Use one or all of the appropriate tags for your sale items and specify the details of your promotion clearly at the top of the item description for each item. Note: Please do not use these designated tags unless you are promoting a sale during the 11/25 – 11/28 weekend, with the details clearly laid out in the item description. Please only apply the Free Shipping Etsy tag to listings that have already been adjusted for free shipping.
Thanksgiving: holiday decor, entertaining decor and items neccesary.

Au revoir to prints- It was the season that saw designers whose sartorial signature is usually print leave that behind in favour of something new. See embellishment from Mary Katrantzou, bejewelled brooch confections from Erdem, knits from Peter Pilotto and a move to more solid blocks of colour over paradise prints from Matthew Williamson among them.

Folk and fairy tale- From Dolce & Gabbana's forest tale, Alexander McQueen's nod to Game of Thrones, Fendi's take on Little Red Riding Hood and Valentino's sense of ethereal enchantment, designers looked to a whimsical and imaginative world for their inspiration this season. Which is exactly where that cape steps in again.

Patchwork- There was a distinct cut-and-paste mood going on for patchwork from 3.1 Phillip Lim, Jonathan Saunders, Lucas Nascimento, Missoni, Bottega Veneta, Valentino and Helen Lawrence.

Quilting- If it wasn't patchwork, it was quilting and sometimes both together. Temperley London, Miu Miu, Hunter, Christian Dior and Balenciaga were among the top candidates for doing down.

Yoda and co...- Possibly the most unlikely fashion week spot but there he was on the catwalk of Rodarte, at the label's Star Wars themed collection. We got a reprise of the cult Seventies film in London too when Preen by Thornton Bregazzi made Darth Vader their motif of choice. May the force be with you next season.

Universe- We were seeing stars everywhere: Jean-Charles de Castelbajac, Diane von Furtsenberg, JW Anderson, Matthew Williamson, Stella McCartney, Alexander McQueen, Preen and Phillip Plein. And then it got intergalactic with Star Wars references at both Preen by Thornton Bregazzi and Rodarte

---    Colors

Zesty - From Christian Dior's jarring colour combinations to Dries Van Noten's sunglass-worthy shades, Prada's punchy brights, Miu Miu's metallics and all the electric eye shadow beauty looks worn in between, it was a fashion month of vibrant and zesty colour.

---    Textures
Items made from or incorporating rich and raw sturdy fabrics, fibers, and yarns: cashmere, industrial felt, silk, raw silk, wool, burlap, and canvas.

fuzz, feathers and fluff - Hairy Or put another way: fuzz, feathers and fluff. It was everywhere. See MSGM, House of Holland, Sophia Webster and Marques' Almeida's adorned feet; Marni and Givenchy's shrugs; Prada's piping; and Rodarte's collars to name but just a few.

Jewels - Jewels took on crown-sized proportions, encrusted on medieval hoods at Dolce & Gabbana; splaying out over dainty dresses at Erdem; adding a regal touch to Simone Rocha; and bringing a whole new dimension to Mary Katrantzou and Celine.

Velvet -A multitude of designers rediscovered this most tactile of fabrics for next season: Emilio de la Morena, House of Holland, John Rocha, Vivienne Westwood, Michael Van Der Ham, Emilio Pucci and Nina Ricci all got touchy feely.

---    Other
Autumn and winter entertaining leading up to Thanksgiving: creative and unique tabletop accoutrement, dinnerware, glassware and bar, table linens, food for your feast, centerpieces, invitations, menus, and hostess gifts.
Winter fashion: warm layers, boots, bags, accessories, jewelry, legwear, and emerging industry trends.
Autumn and winter weddings: attire, decor, invitations, favors, and gift ideas.
Holiday gift-giving: mothers, fathers, teens, children, coworkers, friends, the person who has everything, the host or hostess, pets, personalized and custom gift options, stocking stuffers. November is your time to shine with items that would make great gifts. Plan ahead and be sure to include why your item makes a great gift and who it might be for in the item description.
Paper goods: holiday card sets, thank you card sets, invitations, 2010 calendars, gift tags, and favors.

Capes and cloaks- Wrap up next season in a consuming cloak or cape. Daks, Bora Aksu, Todd Lynn, The Row, Thakoon, Valentino, Peter Pilotto, Saint Laurent and Alexander McQueen all championed the cover-up, while everyone else put a good case forward for layered, statement scarves as a garment in their own right.

Glitter boots - The new must-have we didn’t know we even needed until we saw it, thanks to Matthew Williamson, Saint Laurent and Alexander McQueen.

Lace-up shoes  - Chanel's trainers; Emilio Pucci and Antonio Berardi's super sandals; Celine's brogues; Alexander McQueen's frilled booties; not to mention all the lacing that underpinned the Christian Dior collection overall. It's clearly time to get tied up.

    Dates to remember

Citrine is November’s birthstone, and November’s astrological signs are Scorpio and Sagittarius (October 24 – November 22: Scorpio and November 23 – December 21: Sagittarius).

November is known as
    Aviation History Month
    Child Safety Protection Month
    International Drum Month
    National Adoption Awareness Month
    National Epilepsy Month
    National Model Railroad Month
    NAtional Novel Writing Month
    Native American Heritage Month
    Peanut Butter Lovers Month
    Real Jewelry Month
    National Sleep Comfort Month

1 + 2 Dia de los Muertos
1 All Saint's Day
1 Book Lovers Day - first Saturday of the month
2 Daylight Savings (Ends- Fall back one hour at 2am)
2 All Soul's Day
2 Deviled Egg Day
2 Look for Circles Day
3 Housewife's Day
3 Sandwich Day
4 King Tut Day
5 Gunpowder Day
5 Guy Fawkes Day
6 Marooned without a Compass Day
6 Saxophone Day
7 Bittersweet Chocolate with Almonds Day
8 Cook Something Bold Day
8 Dunce Day
9 Chaos Never Dies Day
10 Forget-Me-Not Day
10 USMC Day
11 Veteran's Day
11 Young Readers Day second Tuesday of month
12 Chicken Soup for the Soul Day
13 National Indian Pudding Day
13 Sadie Hawkins Day
13 World Kindness Day
14 Operating Room Nurse Day
15 Clean Your Refrigerator Day
15 America Recycles Day
15 National Philanthropy Day
16 Button Day
16 Have a Party With Your Bear Day
17 Homemade Bread Day
17 Take A Hike Day
17 World Peace Day
18 Occult Day
19 Have a Bad Day Day
20 Absurdity Day
20 Beautiful Day
20 Great American Smokeout  - third Thursday in November
20 Universal Children's Day
21 False Confession Day
21 World Hello Day
22 Go For a Ride Day
22 National Adoption Day - Saturday before Thanksgiving
23 Eat a Cranberry Day
23 National Cashew Day
25 National Parfait Day 
26 Shopping Reminder Day
27 Pins and Needles Day
27 Thanksgiving - Eat, drink, and be thankful.
28 Black Friday - Friday after Thanksgiving
28 Make Your Own Head Day
28 Red Planet Day
28 You're Welcome Day - the day after Thanksgiving
29 Square Dance Day
30 Stay At Home Because You Are Well Day

Pagan/Wiccan Calendar
*source: http://paganwiccan.about.com/od/holidaysandcelebrations/a/2013-Pagan-Wiccan-Calendar.htm
    1: Mexico's Day of the Dead
    2: Birthday of Wiccan author Sirona Knight
    11: Veteran's Day
    17: Full moon -- Mourning Moon at 10:16 am
    24: Celtic Tree Month of Reed ends
    25: Celtic Tree Month of Elder begins
    28: Thanksgiving day (United States)
    30: Birthday of Oberon Zell-Ravenheart, founder of Church of All Worlds
    30: Festival of Hecate Trivia

No comments:

Post a Comment