Friday, August 1, 2014

Merchandising Calendar for August 2014

To keep things looking in line with the current season, use Etsy’s Rearrange Your Shop tool to move these holiday items to the final pages of your shop.


{{ Northern Hemisphere- winter, Southern Hemisphere- summer))

---    Holiday + Sports Related
 Holiday Roll-Out: Think in terms of what your shop has to offer and call out the details in your item descriptions and tags, where appropriate. For example, if you have an item that would make a great gift for a guy, explain why in your item description and tag with words like men, man, guy, dude, dad, etc.
 Who’s it for? Gifts for her, him, children, babies, teens, grandparents, hostess, boss, coworkers, friends, teachers, significant others and the person who seems to have everything.
 Personality Type: The gourmet, pet lover, gardener, bibliophile, tech lover, do-it-yourselfer, traveler, fashionista, professional, sports fanatic, outdoor enthusiast and the entertainment buff.
 Type of Gift: Personalized gifts, ornaments, Advent calendars, stocking stuffers, eco-friendly options, gag gifts, home and party decor.
 Price Category: Under $25 USD, Under $50 USD, Under $100 USD, Luxury Gift Ideas.
 Merchandising Tip: Many holiday shoppers already know the budget they have for gift-giving. Make navigating your shop by price easy for shoppers by creating sections by price: for example, “Gifts Under $25, $50, $100, $500…”
 Holidays: The holidays consist of two central themes — decor and gifting. Shoppers are already planning and searching for holiday-themed gifts: Christmas, Hanukkah, and Kwanzaa. Major gifting categories include price, recipient, and type of gift. Think in terms of the following groupings: under $25, under $50, under $75, statement gifts, women, men, teens, children, babies, coworkers, friends, the person who has it all, pets, personalization, eco-friendly, cards, calendars, gadgets, jewelry, fashion, one of a kind, gag gifts, decor, DIY options, and parties & entertaining. Make sure you can be found in local search filters and spell out any offerings you’ll be having for expedited shipping options.

Entertaining: The season of the holiday party. Think invitations, hostessing, hostess gifts, table settings, accessories, food, cocktails, recipes, seasonal decor, lighting and favors.

The Perfect Package: Holiday card sets, personalized stationery, beautiful and clever DIY gift wrap, packaging solutions, tagging and label options, and customizable address stamps.
Calendars: Handmade twists on an organizational must. Think wall decor, desk companions, perpetual versions, and the incorporation of calendars into other everyday items like home decor, jewelry, or a favorite journal.
Calendars and Paper Goods: Thank you card sets, stationery sets, 2010 calendars, and gift wrapping elements.

Shopping Local: With online shopping, comes shipping deadlines. As we near these deadlines, we’ll be looking to promote the Shop Local Etsy shopping feature along with other location-based highlights. Make sure your location is up to date in order take advantage of last-minute shoppers in your area.

Boxing Day: Boxing Day is a recognized day of rest in many countries, originating as a day of extending goodwill to those less fortunate. Over time, it has traditionally become known as a shopping holiday for sales and promotions. For many retail merchants, this marketing strategy has become their highest revenue driving day of the year. We’ll be hosting a special Boxing Day extended promotion for sellers interested in participating. Stay tuned for details as we get closer to December including how to participate as a seller. 
Boxing Day: A recognized holiday and time for after-Christmas sales and promotions. We’ll be highlighting your Boxing Day promotions and free shipping, so prepare ahead of time by tagging accordingly.

Winter Weddings: Attire, decor, invitations, favors, and gift ideas.
    Weddings and Celebrations: Think grand indoor affairs, snowy accents and party details, long sleeves, thick fabrics, hearty delectables, and memorable favors. Don’t forget to stay a step ahead for brides currently planning and shopping for spring and summer weddings.
    Weddings: Winter weddings are currently underway; take advantage of seasonally-themed gift ideas, guest attire, as well as any final details that last-minute buyers may still need to purchase. Don’t forget to stay a step ahead for brides currently planning and shopping for 2012 spring and summer weddings.

The International Vacation: Global adventures, features on warmer weather destinations, highlights of spring/summer fashion in the Southern Hemisphere.

Winter: Home decor, entertaining, food and recipes, seasonal activities, fashion, woodland motifs and nature’s symbols.

Winter Fashion and Resort-wear: Clothing, accessories, and jewelry. Emphasis on outerwear, winter boots, weather resistant materials, and a touch of holiday party sparkle. Winter Accessories: scarves, hats, gloves, fingerless gloves, mittens, legwarmers, cowls, cozies, coats, jackets, and footwear. Don’t forget about resort-wear! Winter months are the classic season for destination vacations and casually elegant but comfortable swimwear, cover-ups, out-to-dinner fashions and accessories.

Au revoir to prints- It was the season that saw designers whose sartorial signature is usually print leave that behind in favour of something new. See embellishment from Mary Katrantzou, bejewelled brooch confections from Erdem, knits from Peter Pilotto and a move to more solid blocks of colour over paradise prints from Matthew Williamson among them.

Folk and fairy tale- From Dolce & Gabbana's forest tale, Alexander McQueen's nod to Game of Thrones, Fendi's take on Little Red Riding Hood and Valentino's sense of ethereal enchantment, designers looked to a whimsical and imaginative world for their inspiration this season. Which is exactly where that cape steps in again.

Patchwork- There was a distinct cut-and-paste mood going on for patchwork from 3.1 Phillip Lim, Jonathan Saunders, Lucas Nascimento, Missoni, Bottega Veneta, Valentino and Helen Lawrence.

Quilting- If it wasn't patchwork, it was quilting and sometimes both together. Temperley London, Miu Miu, Hunter, Christian Dior and Balenciaga were among the top candidates for doing down.

Yoda and co...- Possibly the most unlikely fashion week spot but there he was on the catwalk of Rodarte, at the label's Star Wars themed collection. We got a reprise of the cult Seventies film in London too when Preen by Thornton Bregazzi made Darth Vader their motif of choice. May the force be with you next season.

Universe- We were seeing stars everywhere: Jean-Charles de Castelbajac, Diane von Furtsenberg, JW Anderson, Matthew Williamson, Stella McCartney, Alexander McQueen, Preen and Phillip Plein. And then it got intergalactic with Star Wars references at both Preen by Thornton Bregazzi and Rodarte

---    Colors
Colors: Gold, silver grays, greens, mint, turquoise, and robin egg blues, bright reds, honey and yellows, deep berry varieties.

---    Textures

fuzz, feathers and fluff - Hairy Or put another way: fuzz, feathers and fluff. It was everywhere. See MSGM, House of Holland, Sophia Webster and Marques' Almeida's adorned feet; Marni and Givenchy's shrugs; Prada's piping; and Rodarte's collars to name but just a few.

Jewels - Jewels took on crown-sized proportions, encrusted on medieval hoods at Dolce & Gabbana; splaying out over dainty dresses at Erdem; adding a regal touch to Simone Rocha; and bringing a whole new dimension to Mary Katrantzou and Celine.

Velvet -A multitude of designers rediscovered this most tactile of fabrics for next season: Emilio de la Morena, House of Holland, John Rocha, Vivienne Westwood, Michael Van Der Ham, Emilio Pucci and Nina Ricci all got touchy feely.

---    Other
 Natural history and woodland forest themes and animals, namely birds, owls, squirrels, hedgehogs, chipmunks, bunnies, butterflies, feathers, nests, eggs, acorns, leaves, trees, branches, wood-grain, and natural colors.

Turquoise and Blue Topaz are considered December’s birthstone, and December’s astrological signs are Sagittarius and Capricorn (November 23 – December 21: Sagittarius and December 22 – January 20: Capricorn).

    Dates to remember

Dec National Tie Month
Dec Safe Toys & Gifts Month

    December  1: Cyber Monday
    December  1: Start of Summer, Southern Hemisphere
    December  7: Pearl Harbor Remembrance Day
    December 20: Final safe date for online shipping deadlines (save for express and overnight)
    December 21: Winter Solstice: shortest day of the year
    December 25: Christmas Day
    December 25: England’s Constitution Day
    December 26: Boxing Day — also known as the Day of Goodwill
    December 31: New Year’s Eve

Pagan/Wiccan Calendar

    6: Krampusnacht
    17: Full moon -- Long Nights Moon at 4:28 am
    17: Beginning of Saturnalia
    21: Winter Solstice or Yule
    21: Litha (Southern Hemisphere)
    22: Celtic Tree Month of Elder ends
    20: Celtic Tree Month of Birch begins
    25: Christmas Day
    25: Feast of Frau Holle, Germanic goddess
    31: Festival of Hogmanay

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